Strategic Contingencles Affecting the Strategic Choices That Qantas Essay

Strategic Contingencles Affecting the Strategic Choices That Qantas - Essay Example This paper declares that an organization should have a prepared in advance change management, or even emergency management, strategy and procedures. Such a plan will help to respond to changes fast and effectively. In addition, it will help the HR department to ensure that the measures a company takes in such a situation are clear and understood by the employees. This essay explores that the particular goal of HR management is one of the focus points of the given paper. In addition, this works aims to analyse and evaluate real-life strategic contingencies that might have great impact on strategic choices, as well as HR planning, of an organization. In particular, the case of Group of Qantas Airways Limited, an Queensland-based group of companies, will be examined. The research will, then, help to provide recommendations on how the company can maintain the commitment of employees and implement HR planning. The major part of profits comes from Qantas’ airline brands – Qantas and Jetstar, which have 252 aircrafts that carry over 40,000 passengers a year. Qantas Airways works both domestically and internationally, and is planning to expand its baseness and strengthen its positions in Asian market. In addition, the company already works in Australia and Papua New Guinea, Japan, North Asia, UK, Europe, the Middle East and Africa, Amer icas, New Zealand and the Pacific, and South East Asia. (Fact File 2010, 38). Being one of the largest Australian employers, the company has 32,500 employees. Most of them are based in Australia (Fact File 2010, 44). However, foreign divisions of the company are continuously growing. For that reason managing HR is more complex for the company – foreign employees even have different, lower than in Australia, pay rates. So effective management of productivity, workforce planning and budgets is one of the company’s priorities. This task has become even more important as the company has been affected by a number of strategic contingencies. Strategic contingencies affecting Qantas Recently Alan Joyce, Qantas’s CEO, has announced that the company is going for restructuring and tough reforms (The Australian. 2011). This strategic solution came up as a result of a number of strategic contingencies that affect the company. In particular, the decision is based on the foll owing facts: The Civil Aviation Safety Authority of

Competitive Advantage Research Paper Example | Topics and Well Written Essays - 1250 words

Competitive Advantage - Research Paper Example Companies can only achieve and sustain competitive advantage if only their services and means of delivering them demonstrate crucial attributes that correspond to the crucial purchasing criteria of a crucial group of clients. Similarly, sustained competitive advantage results from the long-term difference between goods and services of one company and the products of its rivals in the customers’ mind. In the modern business environment, companies compete in a dynamic and challenging environment that has been changed by various factors ranging from globalization, uncertainty, abrupt changes to increasing information technology uses (Whitley, 2007). Therefore, attaining and sustaining competitive advantage is the main concern in the mind of many leaders in the competitive and moderately growth markets that characterize various modern businesses and competitive advantage sources are of crucial interest for many organizations in the modern business. ... Core competencies are crucial for organizational competitive advantage and performance as they imply the abilities and skills for effective resource deployment through the processes and tasks of an organization. It is a cross-functional capabilities combination and coordination, for instance, a competency in development of products in one part of the firm may be a result of an integration of capabilities of systems of information management, marketing abilities and product and service production capabilities in that division. These capabilities are fundamental to an organization attaining competitive advantage (Dosi, Nelson, & Winter, 2000). When analyzing core competencies of an organization, managers should realize that competition among organization is a race for mastery of competence to secure market position and power. Core competencies are increasingly crucial organization’s ability because of its relevance to the prosperity of the organization in the marketplace. The co mpany can use its competencies to develop their unique products and services and market them to gain more profits than their competitors. Similarly, choosing people with required skill and expertise, upgrading or expanding employee’s capacities through training enhances the competitive advantage of the company. As the experience builds up the organization reaches the level of its ability to carry its activities effectively, at a manageable cost and the capacity to start converting it into the true competitive advantage. Organisational resources and capability is crucial competitive advantage source for the success and growth of the organization in the marketplace (Porter, 2004).  Ã‚